One-on-one coaching, 90-day onboarding, and working offsites for directors and VPs who just stepped up — and would rather lead like they’ve done it before than fake it in front of a team that can tell.
The people who hire us are first-time directors and VPs on Gulf Coast manufacturing, energy, and healthcare teams — smart operators handed a leadership role and no manual. If that’s you, keep reading. If it isn’t, we’ll tell you on the first call.
Dana Whitfield — founder & sole coach, Zinc Lantern
Long enough to build real leadership habits, short enough that nobody coasts.
1:1, ninety minutes each. No cohort, no group chat, no audience.
Small enough that no one hides behind a bigger room.
Free, and before a dollar changes hands. We both decide if it’s a match.
No brochure language here. If something’s a trade-off, we say so.
Thirty minutes, no charge. We work out whether you need coaching or just a decent week off. If I’m the wrong person for what you’re facing, I’ll say so and point you somewhere better.
1:1 coaching is two 90-minute sessions a month, plus about 20 minutes of homework you’ll skip the first time. The 90-day onboarding is heavier up front — I’ll be honest about the load before you sign anything.
No. An offsite here is a working session — real decisions, real disagreements, said out loud in the room. Nobody catches anybody.
End a coaching engagement with 30 days’ notice, no penalty. I’d rather lose the fee than pad out sessions that aren’t moving anything for you.
Anyone shopping for a cheerleader, or a director whose real problem is that they don’t want the job. Coaching sharpens people who’ve decided to lead. It can’t make that decision for you.
Pick the shape that fits where you are. Every one starts with the free fit call so we’re both sure before money moves.
$8,700 · six-month engagement
For a director or VP who needs a private place to think out loud and get told the truth. Two 90-minute sessions a month, plus texts between when it’s urgent.
$6,400 · flat, one quarter
Your first quarter in the role decides how the next year goes. We build the habits, the first-team relationships, and the early wins deliberately — instead of hoping they happen.
From $4,850 · per day
You bring the team and the real problem. I run the room so the hard conversation actually happens — and everyone leaves with decisions, not sticky notes.
The fit call is free and honest. Worst case, you leave with a clearer read on what you’re facing and a name of someone who can help — even if it isn’t me.
Call (979) 487-0642